I am occupied in some client media campaigns right now which currently are all at varying stages. Each of them have different goals, communication styles and target audiences.
As the strategies for each is being formulated, I find it astonishing how different these messages really are. Just as architects can't design in a vacuum, communication experts can't communicate in one. A beautiful building can seem out of place and become an eyesore if it would be placed in the wrong environment. Likewise, a well crafted can stick out like a sore thumb is it isn't targeted properly and in the right places. I have started thinking of developing a good communication plan or strategy as being a sensitive designer in an observant way. There seems to be a lot of similarities between designing buildings and designing communication plans for me. After all, there are all about creating a community dialogue of some sort.
As the strategies for each is being formulated, I find it astonishing how different these messages really are. Just as architects can't design in a vacuum, communication experts can't communicate in one. A beautiful building can seem out of place and become an eyesore if it would be placed in the wrong environment. Likewise, a well crafted can stick out like a sore thumb is it isn't targeted properly and in the right places. I have started thinking of developing a good communication plan or strategy as being a sensitive designer in an observant way. There seems to be a lot of similarities between designing buildings and designing communication plans for me. After all, there are all about creating a community dialogue of some sort.
